🥓 Now in beta

You bring home the bacon.
Now let's save it.

Bacon makes the investing process simple. Download the app, answer a few quick questions, and we'll recommend one of our four well-researched, low-cost ETFs that fits your goals. Getting setup takes less than five minutes.

Join the waitlist
baconinvest.com
Good morning,
Sarah 👋
Portfolio value
$3,847
↑ +$284 this year
VOO
Vanguard S&P 500 ETF
$3,847

Your friends don't have it figured out.
They're just using Bacon.

Our surveys tell us the most common feeling people have about investing is "It seems everyone else has this figured out except me." Spoiler: they don't. They're just getting started — the same as you.

Jake, 27
"Oh yeah, I've been investing for years."
Reality: opened his account last Tuesday
Mia, 24
"I just put money into the market every month."
Reality: one ETF, auto-invest, done
Chris, 30
"I have a pretty diversified portfolio."
Reality: it's VOO. just VOO.
Get started — it's easier than you think
How it works

Investing doesn't have to be complicated.

Most apps overwhelm you with choices. Bacon does the opposite — we ask a few questions, then tell you exactly what to do.

1
Answer a few quick questions
Tell us about your goals — no finance degree required.
2
We recommend one ETF
From four well-researched, low-cost options, we recommend one that fits you.
3
Open your account
We offer retirement and brokerage accounts, and can guide you to the right type based on your situation.
4
Invest automatically
Set up recurring investments and let your money grow. Check in whenever you want — or just forget about it.
Why Bacon

Built for people who know they should be investing — but haven't started or want to do more.

The #1 barrier to investing isn't money — it's not knowing what to do. There are too many options, too much jargon, and too many apps that assume you already know the answers.

Bacon fixes that. Our job is to learn about your situation and make the best recommendation for you, so you can stress less and invest more.

Get off the sidelines
🎯
Is it really this easy? Yes!
We only offer four options, because that's all you really need to achieve your goals. We already did the research and made the hard choices for you, so you have no excuse to get started.
🔒
Get saving for retirement in minutes
We make retirement accounts clear and easy to set up, because starting early is the single best financial move you can make.
💸
Simple, transparent fees
We charge 0.15% of your balance annually — automatically deducted. Under $1,000 invested? You'll pay less than $1.50 for the whole year.
Our ETF lineup

Introducing our investment lineup.

Whether you're a finance pro or it's your first time thinking about this, we'll pick out the best of our four options for you, based on your timeline and goals.

BND
Total Bond Market
Low volatility and steady returns. Best for that emergency fund or short timelines.
Stable
Blend
50% BND + 50% VOO
Our Bacon Blend splits the difference — growth potential with a cushion of stability.
Balanced
VOO
S&P 500 ETF
Invest in the growth of 500 of America's biggest companies. This is a classic long-term investment for a reason.
Growth
VUG
Growth ETF
High-growth US companies. More potential upside with more day-to-day swings — best for a long time horizon.
High growth

Expense ratios 0.03–0.04%. Bacon does not benefit from these fund fees. Past performance does not guarantee future results. Investing involves risk, including possible loss of principal.

Pricing

Our simple pricing.

0.15%
of your balance per year — that's it
Learn

Investing 101 — in plain English.

We hear you — you want to learn more about what makes these investments work for you. We want to help you understand why we believe investing now is the best decision you can make for your future self. More coming soon.

📖
Basics
What is an ETF and why should I care?
The easiest way to understand what you're actually investing in — no Wall Street lingo needed.
🌱
Retirement
Roth IRA vs. Traditional IRA: which one is for you?
The difference between paying taxes now vs. later — and why it matters more than you think in your 20s.
📅
Strategy
Why "set it and forget it" actually works
Making the case for automatic investing — why stacking your savings over time adds up to more than you think.

✉️ Articles launching soon — join the waitlist to be notified.

Bacon pig

Be first to bring home the bacon.

We're currently in beta. Join the waitlist and we'll reach out when we're ready for you.

🎉 You're on the list! We'll be in touch.
FAQ

Questions we get a lot.

Bacon is a technology platform — your actual investments are held at our licensed brokerage partner, and covered by SIPC insurance up to $500,000. We never touch your money directly.
No minimum. You can start with whatever you're comfortable with — $10, $50, whatever fits your life right now. The most important thing is just getting started.
An ETF (exchange-traded fund) is a basket of stocks or bonds you buy in one shot. Instead of picking individual stocks, you own a tiny slice of hundreds or thousands of companies. It's one of the most diversified, low-cost ways to invest.
Yes — all investing involves risk, including the possible loss of principal. ETF values go up and down with the market. That's why Bacon matches your investment to your timeline — a longer horizon means more time to ride out dips.
A Roth IRA lets your money grow tax-free — you pay taxes now, but never on the gains. A brokerage account is more flexible: no contribution limits, no penalties for withdrawals, but gains are taxed. Bacon helps you figure out which is right for your situation.
We're currently in beta. No real money is involved yet — we're building toward a full launch. Join the waitlist above to get early access when we go live.